Description
The Innovative brand by Rueben of Spain, comprises a complete line of hair care products including Soft-Liquid & Wet-Look, bundled here together.
Our best sellers
INNOVATIVE WET-LOOK
A light fixing solution for the hair
Provides consistency, volume, body and shine to the hair. Wet-Lock fixes the hair smoothly while maintaining the hairstyle, and giving it a natural flowing or wet look. And best of all it doesn’t make hair greasy or dry. Wet Look adds volume & body with a slight wet appearance. “For wet look and long lasting shine”
INNOVATIVE SOFT-LIQUID
For permed, damaged, rough, frizzy or generally dry hair
Soft-Liquid leave in spray conditioner untangles, adds softness and shine to your hair. Leaves hair tangle-free for easier management but gives it shine, body & bounce to add to the natural look.
Directions:
– spray generously onto wet, towel dried or dry hair
– use daily as a final touch for any hair style